Restaurant / Cafe
Your morning ritual, elevated.
The Hilton Bahrain Residences needed a flagship dining destination that could flex seamlessly between roles: a sophisticated restaurant for residents and guests, and an approachable café and grab-and-go for the neighbourhood.
The challenge was to create a single identity that could feel elevated and luxurious enough for evening dining, yet warm and versatile for daytime coffee rituals and community connection.
We developed The Collective - a name that embodies the venue’s essence as a hub for Bahrain’s cosmopolitan spirit. The brand strategy was built on three pillars: authentic connection, culinary craftsmanship, and dynamic versatility.
Our narrative positioned The Collective as “Bahrain’s living room,” a place where time flows like coffee and guests can transition effortlessly from morning pastries to evening gatherings.
The identity paired sophistication with accessibility:
A neutral colour story inspired by food, craft, and the city itself.
A typographic medley balancing elegance with modern clarity.
A sensory-led design language across menus, packaging, signage, and print collateral.
Storytelling touchpoints that highlighted artisanal details without pretension.
We rolled out the brand across menus, packaging, signage, stationery, and digital assets, ensuring cohesion across every guest interaction - from a takeaway sandwich wrapper to the billfold at dinner.
The result was a brand identity that flexes as naturally as the concept itself. The Collective became a space where Hilton guests and local residents alike could gather, whether for a quick morning coffee, a working lunch, or a leisurely evening meal.
The client embraced the direction wholeheartedly, praising its balance of luxury and approachability, and the brand continues to anchor the property’s position as a hub of food, connection, and culture in the Seef District.
