Social Creatures.
Welcome to the Dapper Menagerie.
Located in the cosmopolitan hub of El Gouna, Social Creatures set out to become more than just a bar, it wanted to establish itself as a cultural ecosystem. The goal was to create a destination that would attract travellers, locals, and creatives alike, fusing international trends with Egyptian flair. The client needed a brand identity that reflected sophistication and vibrancy while being versatile enough to extend across menus, events, interiors, and digital channels.
The challenge was to position Social Creatures as both aspirational and approachable, a place that feels exclusive yet inclusive. The brand had to balance multiple worlds: serene days and vibrant nights, global influences and local authenticity, contemporary design and timeless hospitality. It also needed to stand apart in a competitive hospitality market, appealing to an audience seeking more than just a drink, they wanted connection, culture, and sensory immersion.
We developed a full brand identity and collateral system that encapsulated the spirit of Social Creatures:
Brand Narrative & Values
At its core, the brand celebrates artful fusion, social alchemy, and captivating authenticity. These values guided not only the storytelling but also practical initiatives, cocktail innovations, curated art exhibitions, themed events, and interactive social rituals like “Cocktail Roulette.”
Sensory Journey
We built the experience around all five senses: a signature botanical scent, evolving soundscapes, visually striking cocktails, layered textures in furnishings, and global taste profiles in food and drinks. Every detail was designed to feel Instagram-worthy while remaining authentic.
Tone of Voice
The written voice strikes a balance between cosmopolitan charm and playful sophistication. Every piece of communication; from menus to social media; feels inclusive, evocative, and culturally current.
Visual Identity
The design system features a bold logo suite, a tagline (“Welcome to the dapper menagerie”), and a colour palette of lush greens with sea foam accents. Typographic direction adds refinement while graphic devices unify touch points.
Collateral & Applications
From tassel-bound menus and foil-finished coasters to QR-coded table displays and teaser cards, every brand element was crafted with attention to detail. The collateral ensures consistency across physical and digital environments, reinforcing the brand at every guest interaction.
Social Creatures now stands as a multi-sensory brand experience where design, storytelling, and hospitality converge. By blurring the lines between art, culture, and social connection, the venue has carved out a distinct identity that resonates with both global travellers and local residents. Guests don’t just come for cocktails, they come to be part of a narrative, to connect, and to leave with memories worth sharing.
