Your venue deserves more than pretty pictures.
It deserves content that makes people feel something - hungry, curious, nostalgic, excited enough to book.
At The Concept Distillery, we create content for hospitality brands that doesn’t just stop the scroll - it gets people through the door.
Content Creation for Hospitality Businesses in Regional Victoria
Hospitality isn’t static.
Your menu changes. Your staff rotates.
Your specials evolve with the seasons.
Your content should too.
Why Content Matters More Than Ever
Consumers don’t trust words - they trust what they can see, feel, and imagine themselves experiencing.
That’s why our approach goes beyond aesthetics. Every piece of content is built intentionally to:
✔ Showcase your food, space, and people authentically
✔ Trigger appetite, emotion, and memory
✔ Drive bookings, foot traffic and engagement - not vanity likes
SERVICES
What We Do
We specialise in ongoing content systems for Regional hospitality venues:
Content Strategy & Planning
Clear direction each month so your content isn’t random; it’s revenue-focused.
Monthly Reels & Photography
Purpose-shot content that shows your venue in its best light every time.
Brand Storytelling
We help you communicate why your brand matters - not just what you serve.
Performance Refinement
We track what performs, optimise what doesn't, and evolve your content month by month
CLIENTS
Our Work Lives in the Real World - Not Just Online
We create content grounded in the reality of hospitality service.
You may have seen our content for:
Turret Bakehouse
The George Hotel
Mercure Ballarat (Spanish Grill & Amaro)
CONTENT CREATION
The Team Behind the Lens
Emma Duzhnikova
Creative Director & Content Strategist
Leads storytelling, brand direction and strategy.
Emma is a master of high impact food and hospitality photography.
Brittany Fontana
Brand Activation Director
Specialises in reels, movement, and capturing real energy on camera.