My first job in hospitality was waiting tables — and truth be told, I was terrible at it. But I was instantly hooked. Not on the mechanics, but the magic: the adrenaline of the kitchen, the theatre of the pass, and the thrill of creating moments people would remember.
That love of human connection never left me.
Today, I help hospitality brands craft experiences that stir emotion, spark memory, and keep people coming back — not just for the food or the space, but for how it made them feel.
I believe hospitality is one of the last frontiers for real-world connection. In a world that’s becoming more digital, more distant, hospitality has the power to offer something irreplaceable: care, generosity, belonging. Every interaction is an opportunity to give a gift — a warm smile, a perfectly timed recommendation, a moment of being seen.
It’s this idea that drives my work in experiential hospitality branding.
Experiential Hospitality Branding
{NOUN} A felt experience, not just a visual identity. The distilled essence of a place, expressed through every sight, sound, scent, word and welcome. Designed with intention. Remembered through emotion.
My practice draws on the principles of neurogastronomy and sensory branding, considering how every brand touchpoint — from typography to tableware, scent to signage — shapes perception. Because branding isn’t just what you see. It’s a sensory smorgasbord. And when every detail is consistent, thoughtful, and aligned, your brand becomes more than a business, it becomes a wonderful memory.
We’re an all-senior, all-female team — built to be as nimble as we are experienced. We tap into the breadth and depth of female creative talent, often overlooked in traditional agencies. Our project-based approach means we assemble ‘super teams’ tailored to each client’s goals — selecting creatives not only for their expertise, but for their style, energy, and ability to elevate the brief. The result? A bespoke team, perfectly aligned with your concept, culture and pace.
Because good branding isn’t one-size-fits-all. It’s handpicked, hand-mixed, and designed to leave a lasting taste.
MEET THE TEAM
With a passion for crafting compelling brand narratives and visually stunning identities, this dynamic team bring a perfect blend of strategic thinking and creative flair to every project.
Together, they seamlessly merge strategic insights with innovative design solutions, delivering impactful and memorable branding experiences.
EMMA DUZHNIKOVA
CREATIVE DIRECTOR
With a 20-year design career across four continents, Emma brings a unique perspective to every creative endeavour.
Renowned for her expertise in branding and identity systems and having worked with hospitality brands like Hilton Group, Intercontinental, Melia and Starwood to name a few, she intuitively understands her client needs.
Excelling in shaping brands through conceptual design and compelling content, Emma's experience spans multinational agencies, boutique firms, and client-side roles, giving her a diverse approach to creativity. Always aiming for excellence, she crafts unforgettable brands.
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SHEKHA WILSON
STRATEGY DIRECTOR
A seasoned professional with over 15 years of experience, Shekha has helped companies clarify and articulate their identities. Her expertise spans across various aspects of branding, including developing positioning strategies, tackling brand architecture challenges, defining brand values, crafting website copy, and conducting brand research projects.
Having worked at reputable agencies such as Accenture, Landor, and Lippincott, as well as in-house at companies like Square, Dropbox, and Meta, Shekha brings a wealth of diverse experience to the table. Known for her enthusiasm, creative problem-solving skills, and self-driven nature, she is dedicated to delivering impactful solutions for her clients.
Outside of work, Shekha has a passion for savoury breakfasts, indulging in quality chocolate, and savouring a good cup of chai.
KARA LINEEN
BRAND ACTIVATION SPECIALIST
Driven by a passion for creating unforgettable brand experiences, Kara is a seasoned expert in brand activations, corporate events, and networking functions. With a keen eye for detail and an innate understanding of what makes a brand resonate, Kara is dedicated to bringing your vision to life or crafting bespoke events that reflect your company's core values.
Kara's journey in the events industry began in 2015 with the launch of Tierra Events, where she has excelled in various roles and honed her skills across multiple facets of event management. Her versatility and hands-on experience ensure that every project is executed with precision and creativity, tailored to meet the unique needs of each client.
Outside of her professional endeavors, Kara thrives on connecting with friends and meeting new people, drawing inspiration from her interactions to fuel her work. Her dynamic approach and commitment to excellence make her a valuable asset in the world of brand activation and event planning.
ALANA VAN DUGTEREN
SENIOR DESIGNER & ILLUSTRATOR
With over 10 years of experience in graphic design, Alana brings depth, precision, and creativity to every project. Specialising in branding and illustration, her work is known for its elegance, clarity, and storytelling. She has collaborated with high-profile clients including Crown Casino, Cotton On, Tony Bianco, and Lisa Brown, delivering impactful design across fashion, hospitality, and lifestyle brands.
Alana’s portfolio spans large-scale events, high-end hotels, and boutique restaurants—both in Australia and internationally. Her approach combines strategic thinking with a refined artistic sensibility, allowing her to create cohesive brand experiences that feel both elevated and authentic. Whether working with global names or emerging labels, Alana’s passion lies in crafting meaningful, memorable design with purpose and personality.
HANNAH MOLINA
SOCIAL MEDIA MANAGER
With a strong foundation in communication and a natural eye for online engagement, Hannah brings a unique edge to social media.
After transitioning from a career in ESL education, she has spent the past year honing her skills as an account executive, specialising in all things social. From crafting content that connects to managing platforms with purpose, she helps brands grow their digital presence through thoughtful placement, community engagement, and performance tracking.
For Hannah, it’s not just about posting—it’s about building momentum, staying consistent, and sparking conversations that matter.
Your recipe for success
A house-made blend of creativity, chemistry, and commercial smarts.
INGREDIENTS
1 generous handful of bold strategy
2 tablespoons of industry insight
A pinch of provocation
A spoonful of soul
A splash of sensory science
A twist of visual flair
Garnish with great taste and a side of curiosity
METHOD:
Begin with a clear brief and an open mind.
Combine seasoned creatives with a shared appetite for excellence.
Stir in insight, intuition, and intentionality.
Let ideas simmer, refine with feedback, and plate with precision.
Serve consistently across every channel and touchpoint.
Best enjoyed with brave clients and big ambitions.
OUR TEAM HAS WORKED WITH SOME INCREDIBLE BRANDS
