We don’t just brand venues,
we co-create
hospitality experiences.

ABOUT US

We’re in the business of creating immersive, memorable and meaningful hospitality experiences.

Too often uncertain markets can mean that amazing venues are not seeing the growth their commitment and service deserve.

We collaborate with hospitality leaders who want more than just a brand, they want an experience. From boutique hotels and destination venues to restaurants, bars, cafés, bakeries, and spas, we work with operators who aim to engage every sense, evoke emotion, and keep guests coming back (with friends in tow).

WHAT WE DO

Two women having a design discussion in an office, with laptops and a tablet on a wooden table.

At The Concept Distillery, we partner with hospitality devotees to articulate and elevate the essence of what you offer, not just through visuals and marketing, but through the emotions and senses that connect you to your guests.

Whether branding a new venue, evolving an existing identity, or expanding across multiple locations, our process - Listen. Think. Create. Grow, ensures your brand becomes more than a beautiful logo. It becomes a living, breathing experience that builds connection, loyalty and recommendations. Something that is felt and remembered for years to come.

In a fast, digital world, hospitality is one
of the last places we
truly connect.

We help you build a brand that people return to - and recommend to others.

WORK

A modern brick apartment building with a landscaped courtyard featuring a brick walkway, plants, and small trees. There is a concrete sign with a person's name and the word 'babe' in gold script, and a black bench is visible in the background.
A landscaped courtyard with a brick pathway, young trees supported by stakes, and a concrete sign with Greek lettering and the word 'babae' in cursive. Red brick buildings and a small garden are visible in the background.

RESTAURANTS + BARS

A glass water bottle with a bamboo lid and a built-in infuser, four small containers with bamboo lids labeled 'KO DU,' set on cream-colored fabric against a plain white background.
Glass tea infuser with bamboo lid and four small jars with bamboo lids labeled 'KODU'. One jar reads 'GRASSHOPPER' and another 'NIGHTCAP'. The infuser and jars are placed on a beige fabric background.

RETAIL

A menu on a table with a decorative clip on top, next to a woven surface.
A hand pouring red fruit sauce onto a bowl of yogurt with granola, fruits, and pumpkin seeds, surrounded by vases of white and yellow flowers on a white tablecloth.

CAFES

Close-up of a beer bottle label with the text 'Maple & The Ox', a silhouette of an ox, and raindrops or condensation on the surface.
Can design of the box of Mabel's Marble & the Ox soda shows a stylized black ox with orange flames and bubbles, with the product name in white and orange text.

FOOD + BEVERAGE

A tattooed arm holding two loaves of bread tied together with string, suspended against a plain background.
A person holding two loaves of bread tied together with string, with an arm tattoo visible, against a plain white background.

BAKERIES

A dark blue textured business card with a gold foil logo of a bearded man wearing a helmet, surrounded by the text 'The VIP Traveller' and 'Excellence of Travel'.
Business card with a navy blue background displaying a gold embossed logo of a bearded man wearing a helmet, surrounded by the text 'The VIP Traveller' and 'Excellence of Travel'.

TRAVEL

‘If you’re looking for someone who brings vision, structure, and execution to your brand, I couldn’t recommend The Concept Distillery more highly.’

Pawan Cheema, Owner Mercure Hotel Ballarat